Master Bao's Pastry overnight this "net red food" door was surrounded by a heavy line of soldiers, the longer the line, the more provocative. In such a rapidly changing Internet era, these offline online stores have become new outlets. Why are food shops like master Bao so popular? Let's have a look at some introductions of master Bao's official website.
At the beginning of the year, master Bao, the "imperial capital online star", parachuted into the magic capital and took root in the people's Square. It was said that the people in Shanghai were crazy. It took a few hours to queue up, and the online sales volume of purchasing agents exceeded 10000. I thought that there was no high-quality decoration, no fancy marketing means, this kind of cake shop with simple appearance from store to product would not be linked with the word "Internet red" in any case. But master Bao was really angry.
First of all, master Bao caters to consumers' pursuit of freshness of pastry. Before the pastry class by the constraints of the conditions to buy are made before the finished product, freshness is not very good. Therefore, master Bao's on-the-spot production and high-tech freshness pastry shops are very popular under the current trend that consumers demand higher freshness. In addition, the R & D of master Bao's products caters to the needs of young people, especially white-collar workers. In addition, master Bao's Pastry franchise market is booming, while there are many Shanzhai stores, which is one of the reasons for the sudden boom.
Sometimes going to the queue will create a psychological illusion for users. I bought a rare product through painstaking efforts. Because you have paid the time cost, once the product quality is good, it will not break your inner psychological limit. You will continue to strengthen your cognition. This is a good product, and you will have a strong motivation to spread it out. However, once the product exceeds the minimum limit that you think you are hard to drink, and you have paid time, you will definitely spray the store in public comments. This is probably the psychological thinking of users queuing up. In essence, it's a feeling to buy a paid product and share it with a circle of friends. It's the same thing to look very hard and happy. This is one of the reasons why master Bao is so popular.
As you can see, more and more people are targeting the offline blue ocean market with huge space, and exploring offline traffic entrance has become a new investment theme. Turning the online heat into offline passenger flow is what master Bao is striving for, and it is also a thing that the whole food industry is trying to practice.
Such online stores as master Bao have both traditional offline experience channels and online payment methods. The threshold is low. What's more, today's market is far from saturated. If you are also starting a business, it is good to seize such an opportunity and make a decisive move.